Network to Bring Mobile Ads

Users on smartphones would opt in to advertising through smart contracts offered directly by advertisers.

Smart contracts will be self-executing and run directly on the blockchain without involving an intermediary.

So once the blockchain has confirmed that a user has viewed an ad, the contract would automatically release IBA token to the user’s account.

Advertisers could also set the contract to release funds even if a mobile user chooses not to view an ad and use the viewed/not-viewed data to determine which users are worth targeting again in the future.