BuildApp Network is building blockchain-based platform and marketplace for the mobile advertising industry.
BuildApp Network introduce a decentralized, mobile marketplace based on Ethereum Blockchain.
The BuildApp Network is building a decentralized mobile marketplace that will include a mobile advertising network, called adNetwork, which will make use of the Ethereum blockchain to alleviate the issues of ad fraud by linking up users directly with advertisers and recording all interactions in an immutable and transparent manner.
For the advertising industry, the blockchain can ensure that advertisers only pay for real views, clicks, sign ups, and other conversion-related actions by recording all actions in an immutable and transparent manner.
It can do that, for example, by encrypting impressions and broadcasting them to all members of the blockchain, who can then approve them. This ensures transparency and helps to identify fraud