iBuildApp Network is building blockchain-based platform and marketplace for the mobile advertising industry.
iBuildApp Network introduce a decentralized, mobile marketplace based on Ethereum Blockchain.
The iBuildApp Network is building a decentralized mobile marketplace that will include a mobile advertising network, called adNetwork, which will make use of the Ethereum blockchain to alleviate the issues of ad fraud by linking up users directly with advertisers and recording all interactions in an immutable and transparent manner.
For the advertising industry, the blockchain can ensure that advertisers only pay for real views, clicks, sign ups, and other conversion-related actions by recording all actions in an immutable and transparent manner.
It can do that, for example, by encrypting impressions and broadcasting them to all members of the blockchain, who can then approve them. This ensures transparency and helps to identify fraud
Development of working business model
White paper development, Token Sale
iBuildApp Market release
Strategic Partnerships Developer network developmentEstablishing IBA developer community
iBuildApp AdNetwork releasePartnerships development
October 17th Amsterdam
November 1st-4th Mexico
November 21th London
November 29th-30thSanta Clara, Silicon Valley
October 10th-11th Santa Monica
November 6th-8th Hong Kong
November 13th-17th Singapore
November 28th New York
Users on smartphones would opt in to advertising through smart contracts offered directly by advertisers.
Smart contracts will be self-executing and run directly on the blockchain without involving an intermediary.
So once the blockchain has confirmed that a user has viewed an ad, the contract would automatically release IBA token to the user’s account.
Advertisers could also set the contract to release funds even if a mobile user chooses not to view an ad and use the viewed/not-viewed data to determine which users are worth targeting again in the future.